About Eric

Eric Andrade hails from the biggest lit­tle state in the union, Rhode Island, and grew up with a love for media of all types. His ear­li­est for­ays into build­ing a media empire included such highly cov­eted posi­tions as editor-in-chief of a movie mag­a­zine; pro­gram direc­tor & disc jockey of a radio sta­tion; and author of sev­eral books (short ones) in the thriller genre. And all by the time he was 13.

Yet with a cir­cu­la­tion of 10, a broad­cast radius of his house, and no dis­tri­b­u­tion or mar­ket­ing bud­get for his books, Eric set his sites on a degree in Mar­ket­ing Com­mu­ni­ca­tions from Emer­son Col­lege in Boston. Upon obtain­ing it, he landed a gig as a copy­writer and kicked off his career in the adver­tis­ing industry.

Eric’s per­sis­tent curiosi­ties about emerg­ing tech­nolo­gies and the impact they have on the com­mu­ni­ca­tions indus­tries even­tu­ally led him to work as a thought leader with some of the world’s lead­ing dig­i­tal agen­cies, includ­ing Ogilvy­One World­wide, Razor­fish and AKQA. Most recently, he led the devel­op­ment of the dig­i­tal prac­tice at Arnold Worldwide’s Wash­ing­ton, D.C. office.

Now with more than 15 years of expe­ri­ence and increas­ingly vivid evi­dence of a par­a­digm shift in the way humans use media to com­mu­ni­cate with one another, Eric founded Con­tent The­ory to part­ner with his clients, and par­tic­i­pate in the ongo­ing conversation.

You can con­tact Eric and Con­tent The­ory directly HERE.