About Content Theory

Photo by See-ming Lee.

As terms like “Trans­me­dia sto­ry­telling” and “Social media” are becom­ing more fre­quently used in main­stream con­ver­sa­tions, terms like “house­hold name” are becom­ing increas­ingly rar­efied and less rel­e­vant as tech­nol­ogy advances, glob­al­iza­tion accel­er­ates and whole indus­tries are being desta­bi­lized and trans­formed before our eyes.

Con­tent The­ory takes its name from the work of David McClel­land and Abra­ham Maslow (among other psy­chol­o­gists), that attempted to explain why human needs change with time. This is essen­tially the stuff of what moti­vates and inspires humans, and it all comes down to content.

My goals are simple:

1. To part­ner with clients in devel­op­ing & deploy­ing con­tent & com­mu­ni­ca­tion strate­gies that suc­cess­fully engage their audi­ences, cus­tomers and clients.
2. To develop and fos­ter com­mu­ni­ca­tion tech­niques that con­tin­u­ally enrich our part­ners’ rela­tion­ships with these groups. And;
3. To make it reward­ing for both sides, which inher­ently (and very con­ve­niently) builds more trust between them.

Indus­tries which Con­tent The­ory has expe­ri­ence and exper­tise include:

Bio-tech/pharma
Enter­tain­ment
Finan­cial Ser­vices
Food & Con­sumer Pack­aged Goods
Gam­ing
Mar­ket­ing, Adver­tis­ing, PR
Retail
Tech­nol­ogy
Travel & Tourism
Real Estate

To sched­ule some time with me, you can CONTACT ME HERE. I look for­ward to hear­ing from you.