About Content Theory

Photo by See-ming Lee.

Con­tent The­ory takes its name from the work of David McClel­land and Abra­ham Maslow (among other psy­chol­o­gists), that attempted to explain why human needs change with time. This is essen­tially the stuff of what moti­vates and inspires humans, and it all comes down to content.

My aim is true.