Live From New York…

by Eric on January 13, 2010

Lots has hap­pened since my last post in Decem­ber, and there­fore, the focus and con­tent of this site will change a bit to accom­mo­date what’s happening.

I accepted an offer with R/GA in New York as an Exec­u­tive Pro­ducer. I started yes­ter­day. I’m now in the process of relo­cat­ing my fam­ily to the area, and as such, time will be short, as I’m antic­i­pat­ing a lot of work–both pro­fes­sion­ally and personally–as the tran­si­tion happens.

In the mean­time, I still need to indulge my cre­ative side. As such, Con­tent The­ory pro­vides a great venue. In my last post, I talked about a Con­tent The­ory pod­cast in 2010. I was vague on pur­pose, because I was still for­mu­lat­ing a vision around what I thought would be engag­ing, enter­tain­ing, unique (in a mar­ket­place full of pod­casts), and most of all fun for me to produce.

I’m get­ting a lit­tle closer to what I think that sounds like, but I know that now that I’m more free to do this as a per­sonal project, I’m going to push myself a lot harder to develop the program.

The pod­cast will take a bit longer to get up because of this, I’m sure; but I’m more excited about it now than I was before, too. I hope you’ll have a listen.

Stay tuned.

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2010: Resolute and Resilient

21 December 2009

Mov­ing into 2010, the dis­cus­sions about whether the dig­i­tal chan­nels will be game chang­ers have mor­phed into dis­cus­sions about how we can all use the dig­i­tal chan­nels to cre­ate new busi­ness mod­els, com­mu­ni­ca­tion plans and infrastructure.

It means we’ve moved from Water­fall Com­mu­ni­ca­tions model to an Agile Com­mu­ni­ca­tions model. And Con­tent The­ory is mov­ing along with it. Read more to find out how we’re engaging.

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Talk To Your Customers And Win Their Business.

13 December 2009

As a small busi­ness owner, you owe it to your­self to get off the fence about using social media to grow your busi­ness. Your cus­tomers are increas­ingly going online to inter­act with each other, and by join­ing the con­ver­sa­tion, and being authen­tic, you greatly increase your abil­ity to keep your busi­ness growing.

Read the full article →

Three Things Direct Marketers Can Do Now To Increase Engagement.

4 December 2009

David Ogilvy con­tended that the most impor­tant word in adver­tis­ing is TEST.
While he spoke mainly about pre-testing prior to launch, test­ing is more impor­tant than ever as bud­gets shrink and the demands for account­abil­ity are grow­ing.
From email mar­ket­ing to social media, mar­keters need to focus their efforts on devel­op­ing com­mu­ni­ca­tion strate­gies that are tied to […]

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Publishers vs. Agencies: Larger Brands Causing A Shift In The Media Model?

16 November 2009

Using cur­rent busi­ness mod­els of media com­pa­nies and mar­ket­ing orga­ni­za­tions as the base­line, my inter­est is to con­tinue to uncover the emerg­ing com­mu­ni­ca­tion mod­els being cre­ated by the third-generation of the Inter­net, a.k.a. the “social web.”

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The Noble Eightfold Path to Digital Marketing.

18 September 2009

By using Gau­tama Buddha’s Noble Eight­fold Path as a model, I explore the “Eight­fold Strat­egy” of how to exe­cute an effec­tive dig­i­tal mar­ket­ing com­mu­ni­ca­tions plan (which includes that now nearly gag-inducing phrase, “social media”).

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